reseller
Understand MAP
MAP is the minimum advertised price on Amazon, not the wholesale unit cost and not affiliate commission. Stay at or above it on buy-box facing offers. The panel can flag breaches. Sellers set MAP on the offer. Do not ask Hub for a dollar MAP; read the live contract. Coupons that advertise below MAP still count as advertised-price problems.
Read the offer
Each store can show its own MAP amount and currency.
- Open the offer or contract.
- Read MAP for each marketplace.
- Set your Amazon price at or above that floor.
Questions
Can I run a lightning deal under MAP?
Not if it advertises below the floor. Ask the seller for a waiver only if the product supports one.