How AlgoRift works
AlgoRift has three roles on one login family. A seller owns Amazon products and can work with affiliates, resellers, or both. An affiliate never buys stock. A reseller always does. Mixing those sentences is why people get lost. Start here, then open only the hub that matches the work you will actually do.
The three roles
Seller panel: seller.algorift.io. Affiliate: affiliate.algorift.io. Reseller: reseller.algorift.io. Login is login.algorift.io. You can hold more than one role; you cannot wholesale to yourself.
Affiliate path
Seller connects Amazon Ads and publishes commission. Affiliate requests. Seller approves. AlgoLink is created. Buyer clicks through app.algorift.io. Attribution records the sale. Affiliate withdraws commission. CPC is an extra click budget, not the same link.
- Seller: Integrations → Amazon Ads, then My Products.
- Affiliate: Discovery → Request.
- Seller: Partnerships → Approve.
- Affiliate: copy AlgoLink and post it.
Wholesale path
Seller publishes a live offer (price, MOQ, MAP). Reseller proposes. USD fees charge at approve. Goods money stays off platform. Seller ships. Reseller receives, gets a Brand Registry role, lists on their Amazon, stays at or above MAP.
- Seller: product → Resellers tab → live offer.
- Reseller: Catalog → proposal.
- Both: contract stepper Paid → Ship → Receive → Selling.
Two money systems
Affiliate sale commission uses Stripe Connect to the affiliate; the seller pays AlgoRift a separate percent. Wholesale goods never enter Stripe. Wholesale platform fees are USD wallet only.
Questions
Which flow is “between seller and affiliate”?
Partnerships, AlgoLink, and CPC. If you said MAP, cartons, or Brand Registry, that is reseller.
Where is the API documented?
Public External API is doc.algorift.io. This Hub is human how-to.
Where is the marketing site?
algorift.io. Programmatic guides are programs.algorift.io.