Missing attribution rows
Seller Reports count AlgoRift-tagged affiliate and CPC activity, not all Amazon orders. If a row is missing, confirm the ASIN is published, the partnership was active that day, and the affiliate used an AlgoLink. Refresh after Amazon reconciliation. Refunds remove rows later. Compare one affiliate and one ASIN before opening Help with screenshots.
Seller-side checklist
AlgoRift seller missing attribution usually traces to unpublished SKUs, expired Ads, or paused partnerships.
- Confirm Amazon Ads connected in Integrations.
- Confirm ASIN published with commission in My Products.
- Open Partnerships — partnership Active on that affiliate scope.
- Open Reports with dates covering the promotion day.
Affiliate-side checklist
Ask whether they posted AlgoLink or a raw Amazon URL.
- Request the exact URL they used in the post.
- Compare to AlgoLink from the product page.
- Point them to /affiliate/troubleshooting-attribution/ if needed.
CPC versus sale commission
CPC rows need campaign links and funded budget — different from GMV lines.
- Open CPC campaign status and wallet.
- Filter Reports by campaign if available.
Escalate with evidence
Help needs one ASIN, one affiliate, one date range — not entire Seller Central exports.
- Export or screenshot Reports filters.
- Attach Ads connect status.
- Open Help center with those three identifiers.
Questions
Why Seller Central GMV exceeds AlgoRift?
Organic Amazon traffic is out of scope for AlgoRift attribution.
Expanded Partners rows?
Different program — use its link and report filters.
Wholesale sales here?
No — use reseller Reports.
Refund removed a row?
Expected after Amazon reconciliation.